Edinburgh SEO and AI Search expert Robbie Allen has launched robbieallen.co.uk, a personal site that documents 15 years in search, the services he delivers through Mostro and GRAFTS.IO, and results from client campaigns.

United Kingdom, 17th Oct 2026 – Robbie Allen, an Edinburgh-based SEO consultant and co-founder of the AI SEO agency Mostro, has launched robbieallen.co.uk, a personal website documenting his 15 years in search engine optimisation and online marketing. 

The site sets out the services he delivers, results from client campaigns, a career timeline, a key facts table and answers to common questions, and links to the two agencies he runs.

The site is built as a single reference for the people who look him up. Founders, marketing leads and the investors they pitch now check a consultant on Google and in AI assistants such as ChatGPT before a first call. robbieallen.co.uk gives those searches a first-party source, written in plain facts and marked up with structured data so that search engines and AI assistants can read it.

“People search a name before they trust it,” said Robbie Allen. “Founders, marketing teams and the investors they are pitching all look you up on Google and ask ChatGPT who you are. I wanted to build a website that answers that in plain, verifiable facts instead of leaving it to directories and other people who share my name.”

The homepage follows the same structure Allen uses for client about pages: an entity definition, six services, the differences between his approach and an in-house SEO hire or a generalist agency, who he works with, the story behind his career, how he works, a key facts table and six frequently asked questions. Facts on the page include his base in Edinburgh, his start in SEO in 2011, the founding of Mostro in 2023 with co-founder Collin Armstrong, and GRAFTS.IO, the marketing agency for hair transplant clinics he founded in 2026.

Client results published on the site include 60% more visitors not searching by brand name in the month a direct lithium extraction technology company’s new site launched, a rise of more than 750% in Google visitors, from a small base, for an aerospace company developing a personal eVTOL aircraft, and 32% more revenue from Google search in 75 days for a wedding flower rental ecommerce brand.

Through Mostro, Robbie Allen works with founder-led companies in 90-day sprints alongside their in-house marketing teams, with a focus on companies raising retail capital under Regulation A+ and Regulation Crowdfunding, pet brands and ecommerce brands with 1,000 or more SKUs. Mostro is headquartered in Edinburgh, takes on no more than 12 clients at one time and has no account managers or junior staff.

“Before anyone invests in a company or buys from it, they search Google and ask ChatGPT,” Allen said. “That is the work I do for clients every day, and this site is the same work done for myself.”

Robbie Allen from Edinburgh has worked in SEO since 2011. From 2020 to 2022 he built a B2B gifting and merch business that shipped more than 25,000 boxes and supplied technology, ecommerce and games companies, and he was named Pivot Entrepreneur of the Year for Scotland and Northern Ireland at the Great British Entrepreneur Awards.

About Robbie Allen
Robbie Allen is an AI search and SEO expert based in Edinburgh, Scotland, and the co-founder of Mostro, an AI SEO agency for founder-led companies with in-house marketing teams. He has worked in SEO since 2011, co-founded Mostro in 2023 and founded GRAFTS.IO in 2026. He was named Pivot Entrepreneur of the Year for Scotland and Northern Ireland at the Great British Entrepreneur Awards. 

Robbie Allen Social Media Info
LinkedIn: https://www.linkedin.com/in/robbiewallen/
X: https://x.com/robbiewallen

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Robbie Allen Edinburgh AI SEO Expert Launches Personal Website After 15 Years in SEO